Empowering pet parents through smart technology

About the client

PetBot is a digital device that allows users to watch over their pet and receive notifications about their pet. Users can dispense treats and talk to their pets using the built-in camera and speaker, while pets can send Pet Selfies to their owners in exchange for treats. PetBot is on a mission to keep pet parents connected to their furry babies while they are away from home.

Services provided

  • Web App Design
  • User Interface (UI) Design
  • Marketing Materials

The challenge

PetBot approached us looking to create a new interface design for their mobile app, which remotely controls the PetBot device and allows users to interact with their pets.

The client had done their research and had a clear idea of what features needed to be included in the app’s functionality. The primary challenge was to figure out how to convert the various features and controls into an intuitive user interface design.

The solution

The main component of the PetBot app features a live feed of the user’s pet. Various controls were designed to allow users to dispense treats, play music or sounds, take photos and record videos. Both a portrait and landscape mode were supplied as functions for optimal video viewing and quick performance of actions. A multi-layered navigation was designed to overlay the live feed, so the user rarely loses sight of their pet while navigating the controls.

The outcome

In addition to the user interface design, we also helped create some marketing materials for PetBot, including a promotional postcard and conference banner. As the brand was still under development in this early stage start-up, a simple minimalist design was created which kept the branding more general, while still clearly communicating the idea behind the device’s capabilities and appeal.

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