Discover:

• Heuristic analysis
• Data analysis
• Competitor & market analysis
• Stakeholder interviews
• User personas
• User journeys
• Identify pain points

 

Research:

• User interviews
• Observational research
• Usability testing
• Surveys / questionnaires
• Card sorting
• Focus groups

 

Strategize:

• Functionality prioritization
• Goals and objectives
• Success metrics
• Long term plan
• Brand positioning

 

Design:

• Information architecture
• User flows
• Task flows
• Site maps
• Low-fidelity wire frames

 

Test:

• Prototyping
• User testing
• Observational testing
• A/B Testing

 

Build:

• High-fidelity UI designs
• Interactivity
• Accessibility compliance
• Content population
• Quality assurance