We help you move fast and with purpose
Set your priorities
We’ll help you assess options and prioritize opportunities for maximum impact and growth.
Test to minimize risk
With rapid prototyping, we help your product evolve and adapt fast and with confidence.
Start on solid ground
We can help ensure that your ideas have depth and endurance to withstand the test of time.
Research
- Persona creation
- User journeys
- Stakeholder interviews
- Heuristic assessment
- Data analysis
- Market analysis
Strategy
- Information architecture
- UI/UX strategy
- UX optimization
- Content strategy
- Brand strategy
- Strategic roadmaps
Digital design
- Websites
- Microsites
- Online portals
- Intranets
- Process management systems
- Mobile & web applications
- Systems design
Other services
- Responsive design
- Programming & development
- API integration
- Search engine optimization (SEO)
- Data analytics
- Security & encryption
- Branding & identity
Common project needs
Most projects tend to fall into one of the three needs below. The level of effort involved in the project phases is determined by the type of need.
Invent
Create something entirely new.
This approach focuses on brainstorming, design thinking and strategy to validate ideas and create a minimum viable product before investing too much time, resources and funding.
Best suited for:
- Trialing new initiatives
- Digitizing analog processes
- Something that’s never been done before
Grow
Scale what already exists and works.
This approach focuses on systems design thinking and capitalizing on existing solutions to scale and expand functionality, maximizing impact and boosting engagement.
Best suited for:
- Adding new features
- Expanding to other platforms (e.g. mobile)
- Long-term planning & future-proofing
Transform
Fix and optimize.
This approach focuses on identifying problems through rapid prototyping, usability testing and user feedback to uncover flaws in existing user flows and processes.
Best suited for:
- Revamping an existing platform
- Changes in technology standards
- Changes in user needs
Diagrams (above) illustrates three types of project needs. View accessible version.
Interested in working together?
Get in touch via email at info@coexdesign.ca or fill out the form below to get started.