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Fulfill your mandate

We help your organization define and achieve strategic project goals that align with your mission and mandate.

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Boost engagement

We help better understand, inform and engage the people your organization serves through user research and insights.

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Strengthen your brand

We design experiences that embody your brand values, strengthening your public presence and bringing awareness to your cause.

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Grow your numbers

With a solid user experience strategy, we can help convert more memberships, purchases, and donations.

We help you comply with regulatory requirements

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Meet accessibility needs

We provide AODA-compliant accessibility services for web, digital and print.

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Bilingual communication

We create bilingual designs in both English and French.

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Annual reporting

We help you report on your organization’s yearly review, in both digital and print experiences.

Common pitfalls in nonprofits

Oftentimes, organizations spend their time defining project goals through the lens of the internal stakeholders (executive team, board, advisory committee), resulting in decisions that are made with minimal feedback from external stakeholders (members, donors, the public). This can happen for a number of reasons, often coming down to a lack of budget, time, and/or resources. Unfortunately, this usually leads to a disconnect between the organization’s objectives and the reality of how they come across to external stakeholders.

That’s where we come in

We take care of the leg work by gathering external stakeholder insights from members, donors and the public, to help inform the internal decision-making process, thus defining project goals and requirements with the end-users in mind. This will ensure the final solution will empathize with the needs of the people your organization serves, which will help achieve the organization’s goals and fulfill their mandate. It’s a win-win. Whether you’re trying to streamline membership renewals or boost donations, getting an accurate representation of your external stakeholders is a must for any successful project.

Diagram (above) illustrates how Collective Experience applies a user-first approach. View accessible version.


  • Persona creation
  • User journeys
  • Stakeholder interviews
  • Heuristic assessment
  • Data analysis
  • Market analysis


  • Information architecture
  • UI/UX strategy
  • UX optimization
  • Content strategy
  • Brand strategy
  • Strategic roadmaps

Digital design

  • Websites
  • Microsites
  • Online portals
  • Intranets
  • Process management systems
  • Mobile & web applications
  • Systems design

Other services

  • Responsive design
  • Programming & development
  • API integration
  • Search engine optimization (SEO)
  • Data analytics
  • Security & encryption
  • Branding & identity

Common project needs

Most projects tend to fall into one of the three needs below. The level of effort involved in the project phases is determined by the type of need.


Create something entirely new.

This approach focuses on brainstorming, design thinking and strategy to validate ideas and create a minimum viable product before investing too much time, resources and funding.

Chart showing degrees of focus for different phases of the Invent package.

Best suited for:
  • Trialing new initiatives
  • Digitizing analog processes
  • Something that’s never been done before


Scale what already exists and works.

This approach focuses on systems design thinking and capitalizing on existing solutions to scale and expand functionality, maximizing impact and boosting engagement.

Chart showing degrees of focus for different phases of the Grow package.

Best suited for:
  • Adding new features
  • Expanding to other platforms (e.g. mobile)
  • Long-term planning & future-proofing


Fix and optimize.

This approach focuses on identifying problems through rapid prototyping, usability testing and user feedback to uncover flaws in existing user flows and processes.

Chart showing degrees of focus for different phases of the Transform package.

Best suited for:
  • Revamping an existing platform
  • Changes in technology standards
  • Changes in user needs

Diagrams (above) illustrates three types of project needs. View accessible version.

Interested in working together?

Get in touch via email at info@coexdesign.ca or fill out the form below to get started.